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WE ARE THE PEOPLE
FOR THE SPORTS LOVERS,
WHO ARE PART OF OUR FAMILY.
WELCOME TO OUR HOME.

Brand Aspiration

Our brand aspiration

We inspire people


to experience the energy


and emotion of sport.

Explore sport 2000
Our brand promise
We give

Personal

expert

advice

For a unique
experience. We offer
the right products for
anyone from amateurs
to pros.

Personality

OUR BRAND
PERSONALITY
We are

Human

passionate

Personal

KNOWLEDGEABLE AND
Creative
OUR BRAND ESSENCE

WITH A HUMAN


TOUCH.

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SPORT 2000
OUR VIDEO
WHAT
SPORT 2000
STANDS FOR
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OUR NEWEST ARTICLES

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Outdoor: New opportunities for sports retailers
At the first edition of Outdoor by ISPO in the beginning of July, the realignment of Outdoor was in focus. Outdoor has changed, not in its core aspects - but in its scope. In the past outdoor was consider as a term for die-hard athletes who defied all kinds of weather conditions to pursue their sport. Meanwhile, this area has grown further and now appeals to a larger audience. Sports retailers are required to launch measures in order to keep up with this development. Thus, the entire sports industry must come up with innovative and new ways to respond to the needs of customers in a more targeted manner.
read more
31
07
Jul
2019
Interview with Category Manager André Navratil: Connectivity & Community as next steps in running
All of Europe is running—in marathons, city runs, or just as a leisure activity. And no wonder, because with the right clothing and shoes, this is a sport that can be practiced anywhere and at any time of the year. Gadgets that were only used by professional athletes in the past—smart equipment like training watches and trackers—have become part of all runners’ basic equipment now, no matter at what level they are running.
read more
03
06
Jun
2019

Brands

The best for the best

We offer leading sports brands


as well as own exclusive brands


in more than 3.500 shops.

Discover all brands
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