At the first edition of Outdoor by ISPO in the beginning of July, the realignment of Outdoor was in focus. Outdoor has changed, not in its core aspects - but in its scope. In the past outdoor was consider as a term for die-hard athletes who defied all kinds of weather conditions to pursue their sport. Meanwhile, this area has grown further and now appeals to a larger audience. Sports retailers are required to launch measures in order to keep up with this development. Thus, the entire sports industry must come up with innovative and new ways to respond to the needs of customers in a more targeted manner.